Whiskas - Curious Cat chronicles

To celebrate cats' curiosity and launch the concept “Feed their curiosity”, we created a new platform: "Curious Cat Chronicles,” featuring true stories of cats who, through their curiosity, changed the lives of the people around them. The first of them was told in the form of a touching film, where we introduced viewers to Iris, an English girl with autism, and Thula, a cat who, thanks to her curiosity, managed to communicate with the girl and open up a new world for her.

Creative Directors: Benjamin Yung Jr. , Marcelo Nogueira and Bruno Prosperi.
Copywriter: Cesar Herszkowicz
Art Director: Daniel Chagas Martin

Integrated Campaign - Case Study

Along with the film we launched the hashtag #mycatwhiskas in order to encourage the public to tell their own stories about cats' curiosity, which would later become new "Curious Cat Chronicles."