Visa Blank Hour

To increase the number of people who use Visa to make purchases online we created “The Blank Hour". On the last day of Daylight Saving Time, something peculiar happens: when the clock strikes midnight, it goes back to being 11pm. Technically, that entire hour stops existing. And if that hour didn’t exist, what could happen to the purchases made in that time? Customers who made purchases during that hour with Visa were informed, upon receiving the product at their homes, that the hour hadn’t existed and they wouldn’t need to pay for their products. An online spot laid out the situation and spread the word: when you use Visa, fantastic things can happen.

Creative Directors: Benjamin Yung Jr. , Marcelo Nogueira.
Digital Creative Directors: Luciana Haguiara and Pedro Burneiko
Creative Technologist: Renato Jun Okida
Art Directors: Hauck Araújo
Copywriters: Felipe Cirino

CLICK ON THE IMAGE BELLOW TO WATCH THE CASE STUDY: