Researches show that Trip is perceived as a different Airline. Its's satisfaction rates among consumers are much higher than its competitors. For that reason we created the tagline: "TRIP. There's something different in the air." and to communicate this we created a TV SPOT that also worked as entertainment, as you listen to the 7 main differences of the company you could also try to spot the 7 differences on the images.
Creative Directors: Benjamin Yung Jr. and Cassio Zanatta.
Art Directors: Benjamin Yung Jr. and Paulo Junger.
Copywriters: Cassio Zanatta and Marcelo Yuji Sato.