SKY - Coming Back Home
Using a very famous brazilian song that talks about a man that finally comes back home after so many years away we created this TV Spot for SKY HDTV. It was followed by a series of six 30" films that worked as episodes of a sitcom showing the relationship of this couple.
Copywriters: Ricardo Neto and Ricardo John.
Art Director: Benjamin Yung Jr.
Viral Video: Gisele Bündchen cleaning the floor.
The campaign started a week before with a viral video showing the supermodel Gisele Bündchen on her knees cleaning the floor. It spread out and generated a huge debate if it was real or part of a campaign for cleaning products.