Sharpie - Leave your mark

Sharpie and it's tagline "Leave your mark" is very well know in the US but the brand was only introduced in Brazil in the end of 2011. The brand had a very small production and midia budget but a very specific target to reach: young people and artists.

Creative Directors: Benjamin Yung Jr. , Ricardo John and Adilson Xavier.
Art Director: Camila Rodrigues
Copywriter: Ricardo John and Luiza Valdetaro.

Study Case

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