Rock In Rio Babies
The Rock In Rio Festival doesn't happens every year. It occured in 1985, 1991, 2001 and it was back in 2011.
SKY was one of the many sponsors of the festival but to stand out we created a special integrated campaign. We went after sons of couples who met at previous editions of the festival and created a series of documentaries telling the stories of these "Rock In Rio Babies". The documentaries were shown at SKY TV and the stories also became editorial content on magazines. During the festival we created a "Rock Chapel" where couples could get married "In the name of Rock" and also participate on a promotion that would give a Honeymoon in Vegas for the couple with more guest at their "Facebook Wedding". This way we could guarantee that a new generation o Rock lovers would come.
Creative Directors: Benjamin Yung Jr. , Ricardo John and Adilson Xavier.
Art Directors: Rodrigo L. Rodrigues
Copywriters: Ricardo John and Ricardo Martin Neto.