pedigree - dog channel
We took photos of dogs that were available for adoption and showed them on the TVs in electronics stores. On each TV we showed a dog, its name, and the address of the adoption center. Soon the center started getting more visitors. And every time a dog left the adoption center, it also left the TV screen.
Creative Directors: Benjamin Yung Jr. , Marcelo Nogueira, André Gola, Pernil and Bruno Prosperi.
Copywriters: Cesar Herszkowicz and Filipe Médici
Art Directors: Daniel Chagas Martin and Andre Sallowicz