GettY Images - Endless possibilities

The briefing for this campaign was to present Getty Images on the basis of its variety. A collection with millions of images. So we thought: If we can do almost anything with that many images, imagine what can be done combining them. The possibilities are infinite. It's like genes. There are 25,000 genes that made every human being unique with the right combination. If 25,000 genes can do that, the millions of images from Getty Images should be able to do it, too. And it did.

Creative Directors: Benjamin Yung Jr. , Marcelo Nogueira, Andre Gola, Pernil and Bruno Prosperi.
Copywriter: Daniel Oksenberg
Art Director: Andre Sallowicz

Illustrator: Vitor Fubu, Vetor Zero Print + Evandro Malgueiro
Digital Creative Director: Luciana Haguiara and Pedro Burneiko


INTEGRATED CAMPAIGN - Case STUDY 

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