HP MAGIC WORDS

As AdWeek quoted:
" How HP Turned Unwritten Stories of Illiterate Brazilians Into Books Printed in Real Time -  With help from Google Speechsimple."
" At its heart, it's a beautiful idea—simple technology, applied in a meaningful way."

Creative Directors: Benjamin Yung Jr. , Marcelo Nogueira, Andre Gola, Pernil and Bruno Prosperi.
Digital Creative Directors: Luciana Haguiara and Pedro Burneiko
Creative Technologist: Renato Jun Okida
Art Directors: Tiago Padilia, Nando Sperb and Luciano Lincoln
Copywriters: Daniel Oksenberg

Integrated Campaign - Case Study

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