Lay's - United Fans
Brasil and Argentina are two of the biggest rivals in the world of football. But when it comes to the Champions League, many Brazilian and Argentine players play for the same team. Lays, the official sponsor of the Champions League, wanted to reinforce its concept of unity. Our idea was to built a set of bleachers exactly across the border between the two countries and screen a Champions League match live. During the game, we attracted fans from both cities. Thanks to our experiment, we saw Brazilians and Argentines rooting for the same side for the first time ever.
Creative Directors: Benjamin Yung Jr. , Marcelo Nogueira and Bruno Prosperi.
Copywriter: Fabio Tedeschi
Art Director: Leandro Câmara