FIAT Punto 2007
Launched in Brazil in 2007, FIAT wanted to position this car as the best alternative for young adults who had just conquered their financial independence and wanted to differentiate themselves from the crowd with a car that was new in the market and brought at that time a new design concept, with more rounded lines.
Art Director: Benjamin Yung Jr.
Copywriter: João Caetano Brasil
This first TV Spot was done at the peak of the "Second Life" fever.