FIAT Idea Adventure 2006

Campaign that launched the FIAT Idea Adventure version in the year 2006.
The campaign started with a series of viral videos of a "giant iguana" being seen in unusual places of the city. A week later a TV Spot told the story of a "giant iguana" that invaded the city and a mean hunter tracking it down until a young man comes to rescue it in his new FIAT Idea Adventure.

Art Director: Benjamin Yung Jr.
Copywriter: Guilherme Facci

Print Campaign