Cruzeiro do Sul University

Creative Directors: Benjamin Yung Jr. and Mauro Ramalho
Art Directors: Ader Moreira, André Mancini, Paulo Righini and Rodrigo L. Rodrigues
Copywriters: Giampietro Zanon and Ricardo Martin Neto

 

Mirror of The Future

To persuade brazilian students to apply for a good university instead of the most cheaper ones
we created a mirror where they could talk to themselves in the future and listen to their own advices.

 

TV Spots

 

VOICE OVER:

You used to say you’d be an admired nurse but today patients run away from you.
You used to say you’d be respected but today nobody trusts your skills.
You used to say you’d have a diploma to be proud of… but today nobody gives a damn penny for it.
You used to say you’d appraise a good education but you end up choosing the cheapest university.
Your choices reflect your future.
Apply for Cruzeiro do Sul University.

 

VOICE OVER:

You used to say you were going to be a renowned lawyer but today, your argumentation is a joke.
You used to say you’d be admired but today nobody respects you.
You used to say you’d be independent but today you’re a middle-age man still living with your parents.
You used to say you wanted to stand out but you had pick that cheap university that accepts anyone.
Your choices reflect your future.
Apply for Cruzeiro do Sul University.