When I was small I wanted to follow in my father's footsteps, but the work of a financial consultant isn't the simplest thing for a kid to understand. On the other hand, my mother, an art dealer, took me up and down the city visiting galleries and artists' studios, and I couldn't get those paintings and sculptures out of my head. That's how I grew up: with one foot in math, and another smearing paint around.
I studied Business Administration at the Fundação Getúlio Vargas, and Communications and Photography at the Panamericana School of Arts. In college I worked at the marketing department at Unilever, and the days we met with the advertising agency were by far my favorites. That's when I decided then to take a seat on the other side of the table. Although my father was concerned for the only one of his 4 children to move away from finance, he supported me. "Do what you love and you'll never work a day in your life again."
I went to the Academy of Art College in San Francisco to study design and art direction, so I could put together a portfolio and start out on the right foot in the advertising market. Since then, I've been able to spend 20 years dedicating myself to major brands, including Volkswagen, FIAT, Visa, AB InBev, HP, Getty Images, Mars, Pepsico, Bauducco, JVC, Canon, SKY TV, FedEx, Sharpie, and many more.
Step by step, I built up my career as an art director, head of art, creative director, and executive creative director, working at a number of agencies: Y&R, Age, Loducca, Leo Burnett (Brazil and Italy), DM9DDB, Pereira O'Dell (San Francisco), FCB Brasil, and AlmapBBDO.
But midway through this year, after 5 years at AlmapBBDO, I felt that the time had come to blaze a new trail in my career and bring my creative work into step with the business side of things. I joined up with a team of professionals that I admire deeply and became Partner and Chief Creative Officer in a new communications venture.
In the end, I think my dad was right. Over all this time, I've loved everything I've done, and that dedication has shone through and been recognized.
2012 and 2016 brought Benjamin the rewards he's most proud of: Tom and Lucas, his two sons.
But over the course of his career, he also had plenty of other reasons to celebrate.
For three years straight, Benjamin has appeared on the list of the top 10 most-awarded creative directors in the world, coming in second in last year's ranking (The Directory Big Won Rankings).
He has accumulated awards at the world's most important creative festivals, having brought home over 50 Cannes Lions, celebrated the "Agency of the Year" title two times (2009 at DM9DDB and 2016 at ALMAPBBDO) and been honored at the D&AD, One Show, Clio, Effie Awards, New York Festival, London Festival, Art Director's Club, Andy Awards, El Ojo, and FIAP, among others.
The "Kombi Last Wishes" campaign for Volkswagen in 2014 was one of the few cases in the world that managed to win Gold at Cannes and Gold at the Effie Awards, according to the Gunn Report, and which was named among the top 10 most-lauded integrated campaigns by the Big Won Rankings.
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