When I was small I wanted to follow in my father's footsteps, but the work of a financial consultant isn't the simplest thing for a kid to understand. On the other hand, my mother, an art dealer, took me up and down the city visiting galleries and artists' studios, and I couldn't get those paintings and sculptures out of my head. That's how I grew up: with one foot in math, and another smearing paint around.
I studied Business Administration at the Fundação Getúlio Vargas, and Communications and Photography at the Panamericana School of Arts. In college I worked at the marketing department at Unilever, and the days we met with the advertising agency were by far my favorites. That's when I decided then to take a seat on the other side of the table. Although my father was concerned for the only one of his 4 children to move away from finance, he supported me. "Do what you love and you'll never work a day in your life again."
I went to the Academy of Art College in San Francisco to study design and art direction, so I could put together a portfolio and start out on the right foot in the advertising market. Since then, I've worked as an art director at Y&R, Age., Loducca, Leo Burnett (Brazil and Italy), DM9DDB, and Pereira O'Dell (San Francisco).
I was also Head of Art and Executive Creative Director at FCB Brasil, for 3 years, but in 2012, after I was honored by ABP (the Brazilian Advertising Association) as art director of the year, AlmapBBDO invited me to become a creative again and work for big global brands like Volkswagen and Visa. I accepted the challenge. After a couple of years working again as an art director and delivering great results, I was promoted to Creative Director at AlmapBBDO where I'm working until today.
Over the course of my career, I've accumulated awards at the world's most important creative festivals, having brought home 38 Cannes Lions and been honored at the D&AD, One Show, Clio, Effie Awards, New York Festival, London Festival, Art Director's Club, Andy Awards, El Ojo, and FIAP, among others.
The "Kombi Last Wishes" campaign for Volkswagen in 2014, was one of the few cases in the world that managed to win Gold at Cannes and Gold at the Effie Awards, according to the Gunn Report, and which was named among the top 10 most lauded integrated campaigns, according to the Big Won Rankings.
In 2016 me and my partners were the second most-awarded creative directors at Cannes helping AlmapBBDO become Agency of The Year.
2016 also brought me one of the most important rewards of my life: the birth of my second son.
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